For Outdoor Retailers, Brands, Outfitters and Influencers, a constant challenge is engaging with new and existing customers. Multiple times a week, you scramble to post on social media, publish articles, blogs, videos and more in order to grab attention. This is especially true if you’re a small business with a small team.
The main problem you face is these posts are on passive mediums which lead to limited engagement and action. Today, a better option is a podcast, but you might think you don’t have time, budget or talent to produce a podcast. With your declining social media interaction, the problem will only get worse over time.
If only there was an easier/better/cheaper way to reach more customers, then customers can learn and get inspired which will lead to stronger relationships and more sales. With a broader reach to an unlimited amount of customers, there is a clear opportunity to meaningfully impact a huge number of people. Your Podcast will deliver these results and more. We are here to show you the way. Schedule your FREE Brainstorm Call and we’ll get your podcast on the path from idea to published.
The Power of Your Words
You know when parents tell their young toddlers to use their words? It’s because the human voice is one of our strongest superpowers. You’ll say about 370 million words in your lifetime. Each with a different tone, inflection, pitch, emotion, and each resonating in a unique way with your listener.
A podcast enables you to use your words, your voice. Which is much more intimate than reading a blog. Your tone sets the mood. Inflection drives passion and emotion. Pitch generates excitement. Your followers are waiting to hear from you.
It’s all in the story
We all love stories, telling and listening to them. Imagine sitting around the kitchen table after a great meal your grandmother made from scratch, waiting on the edge of your seat for Dad or Grandpa to launch into one of the family stories.
You’ve got stories too. Your own and those of others. And you can use them to inspire and educate followers with your podcast.
Followers can ALWAYS listen
Your followers are active, like you. They get outside . . . a lot. They bike, hike, climb, paddle and more. This means they’re moving and unable to read your blog post or watch your YouTube video. You know what they can do? Listen to your podcast.
“The stories and business wisdom shared on the Outdoor Biz podcast are fantastic. Rick knows his audience very well and makes sure every episode is loaded with valuable content. He’s got a knack for keeping the discussions upbeat, fun, and educational.
If you want to create a podcast that delivers quality content and entertains your audience, Rick is the coach for you. He’ll quickly get you to a level where you’re producing episodes your audience will love.”
You and I will take a deep dive into whatever topic is most relevant to you. Want to start your own podcast, broaden your reach? Want to tune-up and/or monetize your podcast? Whatever it is, in these calls you’ll get the answers you need to move the ball forward.
Do you want to create a podcast to expand your reach, connect with your followers, but don’t know where to start? In this one day session, I will walk you through the steps to be successful from identifying your ideal listener all the way to monetization options for what you’ve created.
In this 10 week program, you and I will work together through all the steps necessary to create and publish your podcast. From determining your podcast style to developing and executing your podcast launch plan. When we’re done you’ll be the proud owner of a NEW podcast you’ll be proud of.
In this FREE 30 minute call, we will: